Anpar Research
Nov 27, 20203 min
Updated: Nov 14, 2023
Learn the top 8 reasons why UX research is important and how beneficial it can be to the whole design process.
UX research stands for user experience research, which looks to understand people’s needs, motivations and behaviour through observational techniques such as ethnography and task analysis to provide helpful insights into the design of the product including website design.
UX research helps to reduce uncertainty around what users wants and needs are. That not only benefits the user but also the product on offer and the business. UX research is dependent on the process involved and the objectives that have been set in the first place. Described below are 8 reasons why UX research is important.
[Disclosure: This post contains affiliate links, meaning we get a commission if you decide to make a purchase through these links at no additional cost to you.]
UX design research comes first at the start of the design process of a project as without it, the work will only be based on assumptions and personal experiences, which is not objective.
UX research will help you gain knowledge about the users and their needs, motivations, goals and behaviour.
It helps to show you how they operate with a system, where they experience problems and their emotional state when interacting with a product.
In looking at people’s behaviours, UX research helps to resolve everyday problems, use of product and more. It looks at specific deep insights about the user instead of broad data to give direction into the design of the product and to what extent users’ needs are met. Therefore, looking behind what people are actually saying through their actions.
Throughout each step of the design process UX research can be applied to provide insights in helping to identify and prove or disprove assumptions, recognise their needs, wants and mental state and to find commonalities amongst the target audience.
UX research can manipulate testing via time allocations, iterations, types of tests and other elements to achieve a complete picture of participants use of the product.
Usability tests can also be done online for cost and time benefits as well as measuring the ethnographic considerations for the whole development process, Pastel is one such example with website usability testing.
Build designs that are easy to use and are engaging for the end user.
Producing designs that are relevant to the end user. Having a clear understanding of the user will allow this to happen. It will allow you to understand how and when the end user will interact with the product and resolve any potential issues. Plus, UX research is helpful when a business has to decide between different design solutions.
The bottom line of the user experience design is understanding your return of investment (ROI). By initially incorporating the insights gained through research into design of a product, will allow businesses to reduce the time spent on product development, minimise the likelihood of redesign costs and raise user satisfaction.
Read more about UX research and how it can be applied in this post - UX Research Methods To Consider Using
Also there are some interesting blogs about market research below, you might like.
Top 5 Website Survey Questions About Usability
Monadic Testing: All You Need To Know
5 Best Survey Maker Platforms To Consider Using
How To Do A Survey: Top 10 Tips
Market Research Online Surveys In 6 Easy Steps
Market Research Online: Benefits, Methods & Tools
How To Design A Good Questionnaire